Privacy Policy

Effective Date: February 26, 2026

Your privacy is extremely important to us at Proluxury. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website, make a purchase, or interact with our services. We are committed to transparency and compliance with all applicable privacy laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

1. Information We Collect

A. Personal Information You Provide

When you create an account, place an order, or contact us, we may collect:

  • Identity Information: Full name, username, date of birth (if provided)
  • Contact Information: Email address, phone number
  • Billing Information: Billing address (for payment verification only)
  • Payment Information: Credit/debit card details, PayPal account (processed securely by our payment processors – we do not store full card numbers)
  • Account Information: Order history, saved preferences, wishlist items
  • Communication Data: Your messages, feedback, survey responses, customer service inquiries

B. Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

  • Device Information: IP address, browser type and version, operating system, device type
  • Usage Data: Pages visited, time spent on pages, click behavior, search queries, referral sources
  • Location Data: General geographic location based on IP address (city/state level, not precise GPS)
  • Cookies & Similar Technologies: See our Cookies Policy for details

2. How We Use Your Information

We use your personal information for the following purposes:

  • Order Fulfillment: Process and deliver your orders via email, send order confirmations
  • Customer Service: Respond to inquiries, resolve issues, handle returns and refunds
  • Account Management: Create and maintain your account, save preferences
  • Payment Processing: Securely process payments, prevent fraud, verify transactions
  • Communications: Send order updates, delivery notifications, promotional emails (with your consent)
  • Website Improvement: Analyze usage patterns, improve website functionality
  • Marketing: Personalize content, recommend products (you can opt out anytime)
  • Legal Compliance: Comply with laws, regulations, court orders, and contractual obligations
  • Security & Fraud Prevention: Detect and prevent fraudulent transactions and unauthorized access

3. How We Protect Your Information

We implement industry-standard security measures to protect your personal and financial information:

  • Encryption: All data transmitted between your browser and our website is protected using SSL/TLS encryption (HTTPS)
  • Secure Payment Processing: We use PCI DSS-compliant payment gateways. We do not store your full credit card details on our servers
  • Access Controls: Only authorized personnel have access to customer data
  • Regular Audits: We conduct regular security audits and vulnerability assessments
  • Data Minimization: We only collect data necessary for providing our services
  • Secure Storage: Customer data is stored on secure servers with restricted access

4. Sharing Your Information

Proluxury does not sell, rent, lease, or trade your personal information to third parties for their marketing purposes.

We may share your information with trusted third-party service providers who assist us in operating our business:

  • Payment Processors: Stripe, PayPal, Apple Pay, Google Pay – to process payment transactions securely
  • Email Service Providers: To send order confirmations, product delivery emails, and customer communications
  • Website Analytics: To analyze website traffic and improve user experience (data is typically anonymized)
  • Customer Service Tools: To manage support tickets and communication

All third-party service providers are contractually obligated to protect your data and use it only for the purpose for which it was shared.

5. Your Privacy Rights

Access & Portability

  • Right to Access: Request a copy of the personal data we hold about you
  • Right to Portability: Receive your data in a structured, machine-readable format

Correction & Deletion

  • Right to Correction: Request correction of inaccurate or incomplete information
  • Right to Deletion: Request deletion of your personal data (subject to legal retention requirements)

Marketing & Communication

  • Right to Opt-Out: Unsubscribe from marketing emails at any time
  • Right to Object: Object to certain uses of your data, such as profiling or targeted advertising

To exercise these rights, contact us at info@proluxury.net with “Privacy Rights Request” in the subject line.

6. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: What personal information we collect, use, disclose, and sell (we do not sell personal information)
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt out of the sale of personal information (not applicable as we do not sell data)
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise CCPA rights, contact us at info@proluxury.net. See also our Do Not Sell My Information page.

7. European Union Privacy Rights (GDPR)

For customers in the European Union, we comply with the General Data Protection Regulation (GDPR). You have the following rights:

  • Right to Access: Request a copy of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your personal data (“right to be forgotten”)
  • Right to Restrict Processing: Request that we limit how we use your data
  • Right to Data Portability: Receive your data in a structured format
  • Right to Object: Object to processing of your personal data
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise GDPR rights, contact us at info@proluxury.net. We will respond within 30 days as required by law.

8. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to enhance your browsing experience, remember your preferences, and analyze website traffic. For detailed information, please see our Cookies Policy.

9. Children’s Privacy

Proluxury does not knowingly collect personal information from children under the age of 13. Our website and services are intended for adults. If we discover that we have inadvertently collected information from a child under 13, we will delete it promptly.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law:

  • Account Data: Retained while your account is active, then deleted within 90 days of account closure
  • Order Data: Retained for 7 years for tax and accounting purposes
  • Marketing Data: Retained until you unsubscribe or request deletion

11. International Data Transfers

Your information may be transferred to and processed in countries outside your home country, including Hong Kong. We ensure that any such transfers comply with applicable data protection laws and maintain adequate safeguards to protect your privacy.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make significant changes, we will post the updated policy on this page with a new effective date and may notify you via email. We encourage you to review this policy periodically.

Company Information

Business name: Proluxury Limited
Company No: 78919431
Address: Unit 903D, 9/F., Cameron Commercial Centre, 458-468 Hennessy Road, Causeway Bay, Hong Kong
E-Mail: info@proluxury.net
Phone: +852 5921 4092

Customer Service Opening Hours:
Monday–Friday: 9:00 AM – 6:00 PM
Saturday–Sunday: Closed
Time Zone: Hong Kong Time (HKT)

Response Time: We respond within 1 business day